The Hobbit: An Unexpected Journey is out! I thoroughly enjoyed it. It has its issues, which are more severe for some than for others. For my full opinion about the film, check out CineGeek where I will discuss it on our weekly webcast.
This post’s purpose though is to discuss what has gotten filmmakers and filmgoers in such a tizzy – the high frame rate of the film’s video. High Frame Rate (HFR) versions of the film portray how it was originally filmed – at 48 frames per second instead of the traditional 24fps. This is the first major motion picture to be produced at the higher 48fps.
The reason for doubling the frame rate is that the higher frame rate leads to increased image clarity and depth. The perceived drawback is that the enhanced realism takes away the “cinematic look” of film, that the increased clarity removes a…
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Colour (color) really does matter. As an interior designer you don’t need me to tell you that. I think sometimes though we know what good colours are and what good colour combinations are and we know what feels right to us and to our clients in the spaces we inhabit.
Many of us are not graphic designers and perhaps our own branding may have suffered because of colour choices we would make in our day job.
Apparently if you look more closely at the infographic on the right then you will see that their research shows that more than 90% of the world’s top 100 brands use either red, blue or grey as the primary branding colour and more than 90% of those same companies use at most 2 colours. So there’s very much a ‘keep it simple’ line coming out for brand colours. No big surprise there I…
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